Technology that Targets
Our Perfect Prospect Technology™ begins with extensive research. We analyze 5 years of historical sales and service transactions to develop the perfect profile of customers in a dealer’s local market which includes their perfect marketing area, brand market share, primary competitors’ market share, consistent trade patterns, demographic profiles of their sales and service customers and the number of Vehicles in Operation for their brand within their perfect marketing area.
We then acquire, aggregate and manage these Perfect Prospects and provide daily ongoing data management services to update all dealer records including mailing addresses, emails, phone numbers, ownership status and service activity levels with the dealership. According to leading data company authorities our Perfect Prospect Technology™ is not only unique but considered the most advanced marketing technology of its kind.
Perfectly Personalized
We are a model installation for the Xerox iGen3 platform with 3 located within our 40,000 square-foot facility. The digital platform of the IGen3 and the variable data/image software allows us to create highly personalized messages across our targeted mail and email campaigns. This on-demand technology is not only efficient and fast, but superior in the final output. The technology allows us to personalize each message, as well as coupons, based on service activity level. |
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"After careful evaluation, Sheehy Auto Stores have implemented the Velocity Service Marketing Program. Velocity offers us a more targeted and superior approach to service marketing. We are extremely pleased with the significant increases in our service business."
Kevin Scrimgeour
Marketing Director
Sheehy Auto Stores |
